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Twinings "The Little Things

Project Details:
Date: April 2025
Type of Design: Advertising Campaign
Style: Calming, Attentive
Program: DaVinci Resolve

Project Goals:
To create a mock campaign idea for the brand Twinings Tea, inspired by their "A Moment for Yourself" brand language. I ideated ways to connect with Twinings target market, those who like to slow down and pay attention to the little details. That's where "The Little Things" campaign came from. I then created short-form content following this theme.

"Tea. It's not just water. It's leaves grown and nurtured on farms, harvested, dried, and packaged — combined with freshly boiled water and a good book. It's not just tea.
It's a story."
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